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BetClick poker and casino paris online survey of the right players

Last Updated on Monday, 11 July 2011 11:34 Written by Administrator Monday, 11 July 2011 11:13

World Cup, the liberalization of online games, the birth of the ARJEL, allowed the sport to know Paris a boom in the mid-line games.

For all those who have had the opportunity to watch some matches during the World Cup football, impossible to miss the Paris Opera. FDJ here, PMU and there, through BetClick and Bwin, as well Sajoo et al. Every effort was made to flood the market with this new offering of games. On arrival, fortunes are varied, and only managed to rise in BetClick leader.

According to a study that leJDD.fr BVA has obtained, 49.6% of respondents said they bet on BetClick, well ahead of PMU (33%), the JDF (26%) and Bwin (19%)

IGaming for France, Nicolas Béraud accepted to explain the 42% market share on the Paris sports would have made BetClick since the opening of online games in France. But where these numbers come from and how a new entrant operator was able to achieve such a result to compete with a PMU, which nevertheless benefited from an advance on the brand and a large advantage over the marketing clout ?

SOURCE OF FIGURES

"The 42% market share on the Paris sports figures come in part from the Arjel following the publication of its report on the global market and partly BetClick figures from the system safe and is transmitted to Arjel. It is therefore an overlap of two data sources that come together in a coherent way, "assures the CEO of Manga Gaming.

Most market participants are quite skeptical about these results. Indeed, how did he manage BetClick such a performance against the former monopolies, especially facing a brand, as the PMU, however, the first output in terms of popularity with online gamers, who has made only 15 % market share on the Paris sports?

EXPERTISE MAKES THE DIFFERENCE

For Nicolas Beraud, a response to these is that 42% of Internet expertise and legitimacy makes the difference. Sports fans will go to the website that seem the most specialized in sports paris, which is not the case, he said, "the former monopolies lurking in different positions where the supply of Paris is proposed, on one side by a lottery operator, and the other, by a horse of Paris. "

Make its mark

The other explanation for the 42% that would be associated with BetClick is French sport by building partnerships with top football clubs and rugby. "These partnerships strengthen the legitimacy of the BetClick paris sports, they show our commitment to proximity to sports fans by partnering with their favorite clubs," said Nicolas Béraud. He added that "in our business, it is important that customers have confidence in the first mark, for this reason that BetClick recruited as ambassadors Marcel Desailly to give confidence and reassure the client. We can not ignore the brand. In a few years once the market becomes more developed, the product makes the difference. For this reason, BetClick has set up a big team innovation and product R & D 'in order to develop offerings tomorrow. When the market becomes more mature and margins become smaller, the product takes over the brand, but this is not the case for the French market. "

Since the market for online gambling is open in France, the competition is fierce. Each operator is embarking on various business strategies. In addition to remain competitive by buying new businesses, this is for example the group Manga Gaming hinder the arrival of other competitors. And his strategy seems to pay because a BVA poll, published recently, says BetClick, one of its sites, is the first online bookmaker French. His success at the World Cup football is confirmed.

A job that pays to beat the competition

In this regulatory environment, business strategies implemented by the group Manga Gaming could include the creation of a monopoly. Staying competitive would then correspond to the purchase of new businesses, as the site EverestPoker.fr. Investing in the group's image, its reputation, through surveys, is also essential. A final objective is to prevent the entry of new competitors on the legal market.

A BVA poll that sounds like a show of force? The BVA polling company, owned by the group BPCE (merger of the savings bank and the People's Bank), has asked 300 Internet users about the site and paris online games BetClick. This opinion poll, published by the group Mangas Gaming, owner of BetClic.fr (and Everest Poker), paints a portrait of "-type player." It places at the same time as the first bookmaker site paris sports and games online French.

The survey was conducted over several days, between 13 and 15 September 2010. Bettors have noticed the web site functionality, its ambience and offers. So they see a simple, friendly, with a diversified offer. Has been taken into account also the sponsorship of major sports figures (football, rugby, handball).

Finally, in the opinion survey revealing a passenger, said Internet users more than to come to the site PMU to bet on sports, for example. Despite the results of this survey, the group Mangas Gaming is not yet profitable, according to his own general manager, Nicolas Béraud. Indeed, when 85% of revenue goes to players, 15% are paid to the company, 60% are taxed. Nicolas Beraud compares the French legislation with that of Italy where taxes amount to only 15 or 20% of gross revenues of the company.

BetClick is opposed to illegal sites and foreign

The CEO, one of the first French and European operators, do not expect to make money with this French regulations. France, too, but would tax the same time not control enough market. According to Nicolas Beraud, the first competition come from "foreign sites that are illegal" (interview published on iGamingFrance). The ARJEL does indeed regulate the French legal market. For three months, it issues licenses to sites wishing to provide services to gambling online. It is the only authority competent to French power.

NetBet deal with BetClick

For cons, the site NetBet, which has made the request last May, has still not received a response. The ARJEL regret that the shareholders of this site thwart "this lack of authorization" by using white markings. Indeed, the site comes to Net Bet offer online gaming through France Pari, already holding the ARJEL.

But the difficulties do not end there for NetBet. He now faces at BetClick that the attack last week, about logos. These logos are stamped on the uniforms of football players that NetBet Montpellier sponsors. The site of the French favorite sports paris asked to remove them. The attack shook the judiciary is then NetBet contract unit and the football team. This strategy of obstruction organized by the online bookmaker will allow it does remain one of the leaders of the French market?

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